The Lead Generation Student will support WoodGreen’s Corporate Engagement and Workforce Solutions team by identifying and engaging employers with hiring and workforce development needs. This placement provides hands-on experience in business development, employer engagement, market research, CRM systems, and AI-powered outreach technologies.

Responsibilities

• Conduct outreach to employers through phone, email, LinkedIn, and other professional communication channels.
• Generate and qualify employer leads and gather labour market intelligence.
• Schedule meetings between prospective employers and the Corporate Engagement team.
• Support multi-channel lead generation campaigns.
• Maintain accurate CRM records and outreach tracking.
• Assist with market research, employer intelligence gathering, and reporting activities.
• Learn and utilize AI-powered business development and sales technologies.

You Must Be

• Currently enrolled in a college or university program in Business, Marketing, Sales, Human Resources, or a related field.
• Completion of at least one year of post-secondary studies preferred.
• Interest in employer engagement, business development, workforce development, or sales.

What You Bring to the Team

• Strong verbal and written communication skills.
• Interest in business development, sales, lead generation, employer engagement, marketing, or workforce development.

• Strong research, analytical, and problem-solving abilities.
Ability to build rapport with employers and stakeholders.

• Strong organizational skills and attention to detail.

• Basic proficiency in Microsoft Office.

• Curiosity, adaptability, and willingness to learn emerging technologies and AI tools.

• Comfortable conducting outreach through phone, email, LinkedIn, and other professional communication channels.

• Interest in learning CRM platforms, sales automation tools, and AI-powered technologies.

• Positive attitude, curiosity, adaptability, and willingness to learn new technologies and outreach strategies.

Shift Hours

• Hybrid placement.
• Monday to Friday, 9:00 a.m. – 5:00 p.m.
• Approximately 15–35 hours per week depending on academic requirements.\

Commitment

• Minimum placement requirement of 240 hours.
• Placement duration may range from 2–6 months depending on program requirements.

Screening Requirements

• Resume review.
• Interview.
• Interest in business development, sales, marketing, employer engagement, workforce development, or recruitment.

Training

• Volunteer and Student Services Orientation.
• Corporate Engagement onboarding.
• Training on CRM systems, employer outreach processes, and AI-powered prospecting tools.