The Lead Generation Student supports employer engagement and lead generation for workforce-development opportunities across the GTA. Researches and qualifies prospects, conducts multi-channel outreach, maintains CRM records, and uses modern AI and sales tools.

Responsibilities

• Conduct employer outreach via phone, email, LinkedIn, and other channels.
• Generate, qualify, and track employer leads using CRM systems.
• Schedule meetings between prospective employers and WoodGreen’s Corporate
• Engagement team.
• Support lead generation campaigns and labour market research.
• Maintain accurate outreach records and prepare activity reports.
• Use AI and sales tools such as ChatGPT, Claude, Clay, Apollo, Smartlead, HubSpot CRM, and LinkedIn Sales Navigator.
• Participate in team meetings, training, and business development projects to build employer engagement and workforce development knowledge.

Qualifications & Skills

• University program in Business, Marketing, Sales, Human Resources or related
• Completion of at least one year of post-secondary studies preferred
• Strong verbal and written communication skills with confidence speaking to employers and business professionals.
• Interest in business development, sales, lead generation, employer engagement, marketing, or workforce development.
• Comfortable conducting outreach through phone, email, LinkedIn, and other professional communication channels.
• Strong research, analytical, and problem-solving skills.
• Ability to build rapport and communicate professionally with diverse stakeholders.
• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks and work independently in a fast-paced environment.
• Basic proficiency with Microsoft Office (Excel, Word, Outlook) and online research tools.
• Interest in learning CRM platforms, sales automation tools, and AI-powered technologies.
• Positive attitude, curiosity, adaptability, and willingness to learn new technologies and outreach strategies.

Screening Requirements

• Cover letter and Resume
• Online Application
• Interview
• Vulnerable Sector Screening
• 2 References

Training & Learning Opportunities

• Volunteer & Student Services provides orientation, self-learning training packages and other career development opportunities.
• Specific and technical training will be provided by the direct supervisor.