It’s been said many times before that a picture is worth a thousand words.
And we wholeheartedly agree. So much so, that this holiday season we’ve partnered with Canadian photographer Leah den Bok for The Human-Kind-ness Campaign, an initiative that brings focus to Toronto’s most vulnerable, aimed at raising awareness and funds for essential community services. The digital campaign, which launched today across WoodGreen’s digital channels, is anchored by Leah den Bok’s powerful and provocative portraits.
The Human-Kind-ness Campaign aims to highlight six of the city’s most staggering social issues while humanizing those in the community who are most affected by them. Leah’s powerful images evoke emotion as she attempts to exhibit the social crisis through her provocative photography.
“Leah’s portraits help to humanize the people and issues we walk by every day,” said Anne Babcock, President & CEO, WoodGreen Community Services. “By partnering with WoodGreen, Leah is lending her lens to help us visualize the human side of the topics we hear about but rarely see. WoodGreen offers innovative and integrated approaches that support many of our city’s greatest unmet needs - these portraits will encourage people to look at the realities within Toronto, and consider supporting WoodGreen’s work in providing sustainable solutions to some of the city’s biggest challenges.”
The campaign focuses on six top chronic social issues in Toronto:
- Mental health
- Marginalized youth
- Newcomer settlement
- Vulnerable seniors
“Change requires a disruptive mindset, innovative thinking and a philosophy driven by creativity, and that’s why this partnership with WoodGreen is so important to me,” said Leah den Bok, 21-year-old Canadian photographer and author. “I have met the people displaced and disheartened, my hope is through my photography I can help humanize the issues in our city, and help WoodGreen continue to offer sustainable and effective services for the most vulnerable.”
Every donation contributes to The Human-Kind-ness Campaign and supports WoodGreen’s efforts to address the city’s chronic issues by providing tangible hope for Toronto residents that need it most.