WoodGreen in the News

Nov 20

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An east-end social service agency has received two prestigious awards from the Ontario Non-Profit Housing Association (ONPHA).

WoodGreen Community Services was honoured for its bold ‘Single Mom Celebrity’ advertising campaign with the ONPHA Innovation Award.

This new award recognizes a non-profit housing provider that finds innovative and creative ways to make a positive impact on their community.

The ‘Single Mom Celebrity’ campaign, which went viral, saw WoodGreen clients featured on subway posters of mock tabloid magazines that asked transit riders the question: “What if we cared about those living in poverty as much as we care about celebrities?”

The second award, The Sybil Frenette Outstanding Leadership Award, was also presented to WoodGreen’s president and CEO, Brian Smith, for his energy and vision to the cause of non-profit housing in Ontario.

At the helm of WoodGreen for 36 years, Smith started working at the social services agency in 1978 when only 40 people worked there. Today, the $40-million organization has 650 staff members and 1,000 volunteers who serve more than 37,000 clients each year.

The awards were handed out November 16 by the Ontario Non-Profit Housing Association, which serves as the voice of non-profit housing in Ontario. Its 760 member organizations operate more than 168,000 non-profit housing units in more than 220 communities across the province.